Become a Gerard Authorized Dealer

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In the world of cycling, staying ahead of the curve is crucial for any bike shop’s success. As discerning cyclists seek out the perfect blend of performance, customization, and craftsmanship, one brand stands out from the rest: Gerard Cycles. For bike shop owners looking to offer something truly exceptional, becoming a Gerard authorized dealer could be the game-changer your business needs. Let’s dive into why partnering with Gerard Cycles can transform your shop and delight your customers.

The Gerard Difference: Why Your Shop Needs These Bikes

Gerard Cycles isn’t just another bike brand; it’s a revolution in cycling craftsmanship. Founded by John Gerard Sheehan, a former professional racer with several World Tour triumphs under his belt, Gerard Cycles embodies the perfect fusion of expertise, innovation, and personalization. Here’s why Gerard bikes are a must-have for any serious bike shop:

1. Unparalleled Customization

In a world of mass-produced bicycles, Gerard Cycles stands out by offering fully customizable road and gravel bikes. Every aspect of a Gerard bike, from frame geometry to component selection, can be tailored to the individual rider. This level of personalization is not just a selling point; it’s a game-changer for cyclists seeking the perfect ride.

2. Handcrafted Excellence

Each Gerard bike is meticulously handbuilt in Kirkland, Washington. This commitment to local craftsmanship ensures unparalleled quality control and allows for the kind of attention to detail that mass-produced bikes simply can’t match. When you sell a Gerard bike, you’re not just selling a product; you’re offering a piece of cycling artistry.

3. Cutting-Edge Technology

Gerard Cycles doesn’t just rest on the laurels of traditional craftsmanship. The brand is at the forefront of cycling technology, incorporating innovations like:

  • G-Spec CARBONPROCESS+ for optimal frame stiffness and weight
  • G-Spec Cockpit+ for ultimate fit customization
  • Compatibility with the latest electronic drivetrains and power meters

4. Proven Performance

With roots in professional racing, Gerard bikes are built to perform at the highest levels. Whether it’s the road-dominating Force 100 or the all-terrain conquering TrailForce RX, these bikes are designed to give riders a competitive edge, no matter their skill level.

Benefits of Becoming a Gerard Authorized Dealer

Partnering with Gerard Cycles isn’t just about adding premium bikes to your inventory; it’s about elevating your entire business. Here’s what you can expect as a Gerard authorized dealer:

1. Exclusive Sales Territory

Gerard Cycles believes in fostering strong partnerships. That’s why they offer exclusive sales regions to their authorized dealers. As a Gerard dealer, you’ll have no competing Gerard retailers in your area, giving you a unique offering that sets you apart from the competition.

2. Impressive Profit Margins

Gerard Cycles is committed to the success of its dealers. With over 40% margin on all Gerard frame sets and up to 35% margin on complete bikes, you’ll enjoy some of the best profit potential in the industry. This allows you to offer premium products while maintaining healthy profitability for your business.

3. Initial Inventory Discount

To help you get started, Gerard offers a 20% discount on your initial showcase inventory. This allows you to stock up on display models without breaking the bank, making it easier to introduce Gerard bikes to your customers.

4. Comprehensive Marketing Support

When you partner with Gerard, you’re not just getting bikes; you’re getting a complete marketing package. Gerard provides:

  • Window signs to attract customers
  • Detailed postcards and spec sheets to educate potential buyers
  • Digital marketing assets for your website and social media
  • Ongoing support to help you effectively promote Gerard bikes

5. Online Visibility

As a Gerard authorized dealer, your shop will be featured on the Gerard Cycles website. This increased online visibility can drive new customers to your store and reinforce your status as a premier cycling destination.

6. Value-Added Extras

With every Gerard bike sold, you’ll receive a free Gerard team kit. This not only adds value for your customers but also helps create a sense of community around the brand, turning customers into brand ambassadors.

The Gerard Lineup: Bikes That Sell Themselves

When you become a Gerard authorized dealer, you’ll have access to some of the most sought-after bikes in the industry. Let’s take a closer look at the flagship models:

Force 100: The Ultimate Road Machine

The Force 100 is Gerard’s answer to the demand for a high-performance, fully customizable road bike. Key features include:

  • Carbon fiber frame using G-Spec CARBONPROCESS+ technology
  • Choice of Shimano 105, Ultegra, or DURA-ACE Di2 12-speed groupsets, also Sram E-Tap electronic groupsets.
  • Winspace HYPER D45 carbon spoke wheels
  • Pirelli P Zero 700×28 tubeless tires
  • G-Spec Cockpit+ for perfect fit and handling

TrailForce RX: Gravel Grinding Perfection

For those seeking adventure beyond the tarmac, the TrailForce RX offers unmatched versatility and performance:

  • G-Spec CARBONPROCESS+ frame for optimal stiffness and durability
  • Shimano GRX RX820 groupset for reliable shifting in all conditions
  • Winspace GRAPID 700 gravel wheels
  • Continental Trail King 700×40 tires for excellent traction
  • Customizable geometry to suit any riding style

Both models are available in disc-brake versions, with electronic or mechanical drivetrains, catering to every rider’s preferences.

Joining the Gerard Family: Current Authorized Dealers

Gerard Cycles is selective about its partnerships, ensuring that each authorized dealer can provide the level of expertise and service that Gerard customers expect. Currently, the Gerard family includes:

  1. Elephant’s Perch – Sun Valley, Idaho
    • Website: elephantsperch.com
    • Known for their extensive knowledge of mountain and gravel riding, Elephant’s Perch is the perfect home for Gerard bikes in the heart of Idaho’s outdoor paradise.
  2. [Seattle Placeholder] – Seattle, Washington
    • As Gerard’s home turf, this upcoming Seattle dealer will showcase the brand’s deep connection to the Pacific Northwest cycling scene.
  3. [Portland Placeholder] – Portland, Oregon
    • Soon to be announced, this Portland dealer will bring Gerard’s custom-fit philosophy to one of America’s most bike-friendly cities.

These select dealers represent the kind of passionate, knowledgeable, and service-oriented shops that Gerard Cycles seeks to partner with. As the brand grows, opportunities for new authorized dealers in key markets will become available.

The Gerard Experience: More Than Just a Bike Sale

When you become a Gerard authorized dealer, you’re not just selling bikes; you’re offering an experience. Here’s what sets the Gerard buying process apart:

1. Expert Fitting

Every Gerard bike sale starts with a comprehensive fitting process. As a dealer, you’ll be trained in Gerard’s proprietary fitting techniques, ensuring that each customer gets a bike that’s perfectly tailored to their body and riding style.

2. Education and Engagement

Selling a Gerard bike isn’t a transaction; it’s the beginning of a journey. You’ll have the opportunity to educate customers about the benefits of custom geometry, the latest in cycling technology, and how to get the most out of their new bike.

3. Community Building

Gerard bikes come with more than just a warranty; they come with membership in an exclusive community of passionate cyclists. As a dealer, you’ll be at the center of this community, organizing rides, workshops, and events that bring Gerard owners together.

4. Ongoing Support

The relationship doesn’t end when the bike leaves the shop. Gerard provides ongoing support to both dealers and customers, ensuring that every Gerard bike continues to perform at its best year after year.

Why Now is the Time to Become a Gerard Authorized Dealer

The cycling industry is at a crossroads. Mass-produced bikes flood the market, while discerning cyclists crave something more personal, more performance-oriented, and more aligned with their individual needs. Gerard Cycles fills this gap perfectly, offering:

  • The customization that riders want
  • The performance that athletes demand
  • The craftsmanship that enthusiasts appreciate
  • The exclusivity that sets your shop apart

By becoming a Gerard authorized dealer, you position your shop at the forefront of this trend, offering something truly unique in a crowded marketplace.

How to Join the Gerard Family

Becoming a Gerard authorized dealer is a straightforward process designed to ensure a good fit for both your shop and the brand. Here’s how to get started:

  1. Reach Out: Contact Gerard Cycles at [email protected] or call +1 425 241 2026 to express your interest.
  2. Initial Consultation: Discuss your shop’s philosophy, customer base, and how Gerard bikes would fit into your offerings.
  3. Territory Assessment: Gerard will review your location to ensure it aligns with their exclusive territory policy.
  4. Agreement and Training: Once approved, you’ll receive a dealer agreement and comprehensive training on Gerard’s products, fitting process, and sales approach.
  5. Initial Inventory: Place your first order with a 20% discount on showcase inventory to get started.
  6. Launch Support: Receive marketing materials and support to help you successfully launch Gerard bikes in your store.

Elevate Your Shop with Gerard Cycles

In a world where differentiation is key, becoming a Gerard authorized dealer offers bike shops a unique opportunity to stand out. With unparalleled customization, premium craftsmanship, and a business model designed for dealer success, Gerard Cycles represents the future of high-end bike retail.

By partnering with Gerard, you’re not just adding another brand to your lineup; you’re offering your customers an entry into an exclusive world of cycling excellence. You’re providing them with bikes that are as unique as they are, backed by a brand that understands the true meaning of performance and personalization.

Don’t miss this opportunity to transform your bike shop and delight your customers. Contact Gerard Cycles today and take the first step towards becoming part of the Gerard family. Your customers—and your bottom line—will thank you.

Ready to elevate your bike shop? Reach out to Gerard Cycles at [email protected] or call +1 425 241 2026 to start your journey as a Gerard authorized dealer. The future of cycling is custom, and it’s waiting for you at Gerard Cycles.